Conjoint analysis · MaxDiff · Van Westendorp · Gabor-Granger · Kano · Survey builder
A complete survey tool with conjoint built in. Build the whole questionnaire with skip logic and every common question type, add Van Westendorp, Gabor-Granger or Kano, and get preference scores, prices and market shares. Everything runs in the browser, and every conjoint estimation downloads as a replication package that runs without a Choicery account.
Free trial with up to 50 respondents, no credit card.
€79/month when you scale, cancel any month.
What is different from the usual conjoint tools
Monthly,
not annual
Cancel any month. No quote, no sales call, no license that outlives the study.
€79per seat
per month
Everything included. No per-response fees.
Replication
packages
Complete packages that rerun the estimation on your own PC in a few clicks, or let you adjust every setting, even if you no longer have a Choicery account.
Connects to
your own tools
Link a project to Power BI, Excel or Google Sheets if you want the responses there too.
Hosted in Germany
Responses and results stay on servers in Germany.
Product demo · 1:52 · with sound
An electric pizza oven, twelve choice tasks, hierarchical Bayes, simulator. Recorded in the real app, nothing staged.
Your data, either way
Run your survey in Choicery from the first question to the last response. Or import conjoint data you collected elsewhere as CSV: CBC, DR-CBC, BW-CBC, MaxDiff or Anchored MaxDiff, including Sawtooth Software exports. Either way you get every analysis below. Up to 2,000 participants per project.
Nine methods, one project
Trade-off methods show what people give up for what. Direct methods ask about price or features on their own.
Use it when you test features and price together. The standard for trade-off studies.
Read moreUse it when the product should be seen on a shelf, with the price front and center. Same CBC math.
Read moreUse it when you need purchase intent, not only the preferred option. Integrated and two-block modes.
Read moreUse it when you want more information from every respondent: best and worst in each task.
Read moreUse it when you need to rank 10 to 30 features, claims or messages.
Read moreUse it when you also need to know which items matter at all, not only their order.
Read moreOn their own when a conjoint is more than you need, or before it, to set the price range and shortlist the features.
The whole questionnaire
From the first screening question to the final open answer, with skip logic, display conditions and randomization.
Side by side
Most conjoint tools are sold on annual licenses, and some offer certain methods or analyses only as paid add-ons. In Choicery, every method and analysis is included in the monthly price, and you can cancel any month.
The right column summarizes what is common in the category. Check each vendor's current terms.
| Topic | Choicery | Typical conjoint tool |
|---|---|---|
| License term | Monthly, cancel any month | Annual license |
| Pricing | One price for everything: €79 per seat per month | Some methods or analyses only as paid add-ons |
| Choice task design | Classic cards, online shop, store shelf and more, with your own layout, images and colors | Usually a fixed table layout |
| After you download | The package is yours: data, settings and estimation script, runnable anywhere | Estimation usually only reruns inside the vendor's software |
| Estimation code | Commented Julia or Python script in every package | Runs inside the vendor's engine |
| Analyses | HB, Latent Class with covariates, AI-driven profiles, interaction effects and six simulator tools | Often HB and a share simulator only |
| Data from other tools | CSV import for CBC, DR-CBC, BW-CBC, MaxDiff and Anchored MaxDiff | Usually the vendor's own formats only |
| Data to other tools | Direct data link for Power BI, Excel and Google Sheets, plus an API for R, Python and other tools | Not offered by every provider |
| Data location | Germany, under the GDPR and German data protection law | Varies |
Replication package
Choicery makes running an analysis simple. The replication package makes the underlying work available beyond the platform.
Download your data, the analysis script, the software environment and a guide to the analysis parameters in one package. Attach it to a journal submission, share it with a client or preserve it in your company’s archive. The package lets you reproduce the analysis and change its settings independently of Choicery, with no account needed.
# Example estimation settings const N_CHAINS = 4 const N_BURN = 10000 const N_DRAWS = 20000 const SEED = 42
There is one Choicery, not an academic edition and a business edition. Every account gets the full platform; what differs is the work you bring to it.
Choicery treats a study as something a reviewer will eventually question: D-optimal designs with reported efficiency, multi-chain HB with convergence diagnostics, and a replication package for every analysis, so the methods section and the peer review hold up. Latent Class with covariates and AI-Driven Profile Analysis are there when segment structure or non-linear preferences are the research question itself.
Design, field and analyze in the browser, with no R or SPSS install. When the last response arrives, part-worths, willingness to pay and the market simulator are already waiting in the same project, and every result exports to Excel, PDF, Word, SPSS, PNG or APA-style tables for whoever needs to see it. Power BI and Excel load the latest responses on every refresh, and Google Sheets updates itself about every hour, with no manual download.
Laptop, tablet, phone
Not just the survey: the editor, the analysis and the market simulator are designed for laptop, tablet and phone as well.
Start on the free trial with the full feature set, upgrade when fieldwork scales, cancel when the study is done.
No credit card, no time limit.
Including VAT. Final amount shown at checkout.
Billed monthly, cancel any month.
Try the full platform for free, and upgrade when your study needs more respondents.
No credit card required · Up to 50 respondents free · No fixed term